Target Marketing -- Full Sterne Ahead

Sterne Measures
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Full Sterne Ahead

by Jim Sterne

July, 2001

Full Sterne Ahead contains the mostly monthly musings of Jim Sterne, author, speaker, and Web marketing consultant to business and industry

Special Announcement - Book Winners !

144 people were brave enough to try and win one of two free copies of my latest book: "World Wide Marketing, Third Edition. Thanks! But only four (Four? Yes, 4) of you are winners:

1. Ari Buchwald- http://www.nykamp.com
for being the *very first* to respond.

At 07:33 AM 7/2/01, Ari Buchwald wrote:
Hi Jim,

Thanks so much for the book! I arrived at the office this morning to find it in my inbox and I've moved it to the top of my reading list!

Thanks again~!

[My pleasure, Ari]

2. Mary Hughes
was selected by the Excel random number generator. Mary - send me your postal address and I will post a copy to you post haste. Congrats!

3. "Jay Ansari"
for pointing out that given the ways of the Web, and the many time zones FSA goes out to, "first" isn't at all indicative of fastest. Besides writing from a tremendously cool dot-tv domain, Jay said:

Now, you may want to consider the fact that I live in Jakarta, Indonesia and should I win, you will need to send the book half way around the world. This ought to cheer you up.

I wrote back:

As of now, you are the lead contestant in the as-yet unannounced parallel contest called: who entered the contest from the furthest away from Santa Barbara, CA?

I went to Google, typed in "miles between cities" and was pointed to http://www.indo.com/distance/ where, naturally, the example they gave in their Distance Calculator was: Jakarta!!

Distance from Santa Barbara to Jakarta? 8894 miles.

So Jay - send me your postal address!

4. Tom Bajzek for the best attempt at flattery as a means of winning: It worked! Here's his entry:

Jim,

I always enjoy your articles. They are the best things going now regarding Internet marketing and customer service.

Tom - send me your address.

Yes, this next one *would* have won this hands down if it had come in on time (there was a deadline, remember?):

Free book or not, I read your newsletter faithfully to the end. Thanks for the insights and laughs. I especially enjoyed your "WHEN WILL THEY EVER LEARN". It is amusing that they (Penton) did not seem to know that you were one of their strongest reasons for having their "Internet World" seminars. Your "Web Marketing Mastery Forum" was the highlight of Spring Internet World 2001! I've been working on the 17 Silver Bullets (eliminating 404's and answering their e-mail within 24 hrs. as some of the most important) and improving other areas of our site.

Thanks for a great newsletter.

Sincerely,

----
I'm all choked up.

OK, OK - I give up. Seth McCulloch from www.amis.com - send me your postal address and I'll make it 5 winners!!

For the rest of you? http://www.amazon.com/exec/obidos/ISBN=0471416215/targetmarketingA/ and my thanks.

Cheers!

Target Marketing
211 E. Victoria St., Suite E
Santa Barbara, CA 93101
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