A rose by any name should still be easy to buy. A few florist sites get taken for a test drive.
Coke, no Pepsi
Blending online and offline marketing is a great way to reach customers. But beware of typos! And your winners better win something! When online and offline marketing blending goes bad, it tastes awful.
What Makes People Click? – Targeting!
Chatting with Jim Sterne, author of “What Makes People Click – Advertising on the Web”, a leading expert on Internet marketing. Wanda Loskot asks Jim Sterne: Do you have a formula for successful targeting? What is the best way to get started?
CompUSA Site Review
It looks like a retail site, and quacks like a retail site, but it doesn’t waddle worth a damn. Poor navigation makes CompUSA’s Web site a frustrating experience.
Customer Interface: The Right Impression
Advertising online is a lot like advertising elsewhere: It’s easy to do poorly and hard to do well. A few tips on the latter. The first question any competent advertising or marketing executive asks when looking at the Internet is, Who is looking back?
At Your Service
Service companies need a touch of ingenuity to make the Web work for them. It may be more difficult to sell services than content online, but the Web can be used to develop an impressive public face.
I’m A Marketing Guy
My background is in marketing. On the Web, that means after the click. Once your advertising has brought them in, how do you take your business goals a step further?
Getting Emotional Online
You can learn something from a Chatterbot. Online customer service gets a boost from these social interface programs that communicate data and emotions.
Come In- I’ve Been Expecting You
Cheap personalization tools make every site visitor feel like an audience of one. The trick is to approach your customers as segments: ones small enough to suggest customization but not so minuscule that you need a bunch of software to manage them.
People Who Need People
The internet experience doesn’t have to be soulless. Customers can still get that human touch. Online customer service benefits from live people manning the site.
Jim Sterne is the Founder of the eMetrics Marketing Optimization Summit
Jim Sterne is the Founding President and current Chairman of the Digital Analytics Association
