Jim Sterne’s Previous Presentations, 2015

Jim Sterne’s Previous Presentations, 2015

Tuesday, November 3 – Thursday, November 5, Berlin eMetrics  Summit, Berlin Wednesday, October 28 – Thursday, October 29, London eMetrics Summit, London Sunday, October 18 – Wednesday, October 21, New Orleans Media Analytics Summit           Sunday, September 27 – Thursday, October 1, Boston eMetrics  Summit, Boston Wednesday, September 9, Sydney Friday, September 11, Melbourne […]

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Trying To Buy A Rose Can Be Trying

A rose by any name should still be easy to buy. A few florist sites get taken for a test drive.

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Coke, no Pepsi

Blending online and offline marketing is a great way to reach customers. But beware of typos! And your winners better win something! When online and offline marketing blending goes bad, it tastes awful.

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What Makes People Click? – Targeting!

Chatting with Jim Sterne, author of “What Makes People Click – Advertising on the Web”, a leading expert on Internet marketing. Wanda Loskot asks Jim Sterne: Do you have a formula for successful targeting? What is the best way to get started?

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CompUSA Site Review

It looks like a retail site, and quacks like a retail site, but it doesn’t waddle worth a damn. Poor navigation makes CompUSA’s Web site a frustrating experience.

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Customer Interface: The Right Impression

Advertising online is a lot like advertising elsewhere: It’s easy to do poorly and hard to do well. A few tips on the latter. The first question any competent advertising or marketing executive asks when looking at the Internet is, Who is looking back?

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At Your Service

Service companies need a touch of ingenuity to make the Web work for them. It may be more difficult to sell services than content online, but the Web can be used to develop an impressive public face.

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I’m A Marketing Guy

My background is in marketing. On the Web, that means after the click. Once your advertising has brought them in, how do you take your business goals a step further?

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Getting Emotional Online

You can learn something from a Chatterbot. Online customer service gets a boost from these social interface programs that communicate data and emotions.

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Come In- I’ve Been Expecting You

Cheap personalization tools make every site visitor feel like an audience of one. The trick is to approach your customers as segments: ones small enough to suggest customization but not so minuscule that you need a bunch of software to manage them.

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