A rose by any name should still be easy to buy. A few florist sites get taken for a test drive.
Blending online and offline marketing is a great way to reach customers. But beware of typos! And your winners better win something! When online and offline marketing blending goes bad, it tastes awful.
Chatting with Jim Sterne, author of “What Makes People Click – Advertising on the Web”, a leading expert on Internet marketing. Wanda Loskot asks Jim Sterne: Do you have a formula for successful targeting? What is the best way to get started?
It looks like a retail site, and quacks like a retail site, but it doesn’t waddle worth a damn. Poor navigation makes CompUSA’s Web site a frustrating experience.
Advertising online is a lot like advertising elsewhere: It’s easy to do poorly and hard to do well. A few tips on the latter. The first question any competent advertising or marketing executive asks when looking at the Internet is, Who is looking back?
Service companies need a touch of ingenuity to make the Web work for them. It may be more difficult to sell services than content online, but the Web can be used to develop an impressive public face.
My background is in marketing. On the Web, that means after the click. Once your advertising has brought them in, how do you take your business goals a step further?
You can learn something from a Chatterbot. Online customer service gets a boost from these social interface programs that communicate data and emotions.
Cheap personalization tools make every site visitor feel like an audience of one. The trick is to approach your customers as segments: ones small enough to suggest customization but not so minuscule that you need a bunch of software to manage them.
The internet experience doesn’t have to be soulless. Customers can still get that human touch. Online customer service benefits from live people manning the site.
- Back to Basics
- Bad Websites
- Branding and the Web
- Customer Orientation
- Customer Service
- Development & Design
- Driving Traffic: Online Advertising
- E-mail Marketing
- Politics of the Web
- Privacy Matters
- Public Relations
- Small Businesses Focus
- The Web Industry
- The Web is Best For…
- The Web is Different
- The Web is Not Enough