Web Metrics
Proven Methods for Measuring
Web Site Success
by Jim Sterne
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Back to the Book
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Chapter One: The Web Is Great: Get Over It, Get on With It
Chapter Two: Measuring Measurement
Chapter Three: Raising the Flag, Convincing the Boss
Chapter Four: Web Measurement Standards
Chapter Five: Sawing Logs
Chapter 6: How Good Are You at Making Noise?
Chapter 7: How Good Are You at Buying Noise?
Chapter 8: Measuring Web Site Performance: - The Need for Speed
Chapter 9 :Calculating The Caliber of Content
Chapter 10: Well-Marked Trails: Measuring Web Site Navigation
Chapter 11: Calculating Conversion
Chapter 12: Maximizing Customer Information: The Personalization Continuum
Chapter 13: Measuring The Value of Online Customer Service
Chapter 14: Field Studies
Chapter 15: Making It Work by Bringing It All Together
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