Chapter One: The Web Is Great: Get Over It, Get on With It

The Benchmarking Exchange
Nua.com
Yahoo!'s Buzz Index
Kristin Zhivago

Chapter Two: Measuring Measurement

Omaco
Base Consulting Group
Computerworld

Chapter Three: Raising the Flag, Convincing the Boss

Web Economy Bullshit Generator
CIO Magazine

Chapter Four: Web Measurement Standards

Nielsen//NetRatings
Jupiter Media Metrix
Interactive Advertising Bureau
IAB Glossary
NetGenesis (SPSS) Glossary
Computerworld
Corporate Information
CompanySleuth
Hoover's Online
EDGAR Online
LexisNexis-Nexis
Thomas Register
RivalWatch
Mind-it

Chapter Five: Sawing Logs

The Gartner Group
Caching on the Web, Webtools
The Web Robots Pages
World Wide Web Consortium
Status codes in HTTP
Network World Newsletter
InCert Software
Gibbs & Company
Fry Multimedia
Yahoo Log Analysis Tools 1
Yahoo Log Analysis Tools 2
WebTrends

Chapter 6: How Good Are You at Making Noise?

Interactive Public Relations from Lawrence Ragan Communications
The Institute for Public Relations
Jupiter Executive Survey
Dynamic Logic
Dynamic Logic, Branding 101
Jakob Nielsen describes an online reputation manager
Chase Bank Sucks
Home Depot Sucks
Sucks500.com
Intelliseek's Corporate Intelligence Service (CIS)
Web-Ignite
MarketingSherpa's Sherpastore
PositionAgent
WebPosition
Word of Net
Cyveillance

Chapter 7: How Good Are You at Buying Noise?

IAB Glossary
E-Metrics White Paper
"New Metrics for New Media" by Thomas Novak and Donna Hoffman
SRDS
ResultsLab headed by Ron Richards
Memetrics
AdSlap
The Very Last Page
Canadian Railway Signals
How Interactive Ads Are Delivered and Measurement Implication" by Dick Bennett
NetGenesis Glossary of Terms
Open Marketplace FAQ from Commission Junction
Audit Bureau of Circulations
BPA International
Principles of Online Media Audience Measurement"" in January 2000. from FAST and ARF
ReadNotify
YesMail
ConsumerMarketingBiz
E-Mail Auditing Article by Christopher Saunders on Internetnews.com
Overture.com
Online Ads email discussion list
Safe Audit Ad Network
Seattle Lab Raises Sales 44% by Email Marketing to IT Professionals

Chapter 8: Measuring Web Site Performance: - The Need for Speed

Keynote Systems
Web Performance Tuning
BMC Software chapter entitled "Web Performance Measurement"

Chapter 9 :Calculating The Caliber of Content

Meta Group
Circle.com Case Study

Chapter 10: Well-Marked Trails: Measuring Web Site Navigation

Vividence
Tangled Web 2001 Survey from Vividence
"User Interface Design for Sun Microsystems' Internal Web"
WebCAT from the National Institute of Standards and Technology
Gunkelmans Interior Design
Browser Compatibility articleby Mark Gbbs in Network World Web Applications Newsletter
Browser Photo
1. Seven Items plus or minus two
2. Seven Items plus or minus two
Eyetools, Inc
WebCriteria
Cookie Central
Cookies Policy at National Semiconductor
eMarketer
Are the Product Lists on Your Site Reducing Sales? User Interface Engineering article
User Interface Engineering
Jakob Nielsen
Usability Metrics by Jakob Nielsen
Usability Metrics for both novice users and experienced users
Test three to five users
Flash usibility testing
DialogDesign
Industry Canada
Jakob Nielsen on Search Engines
Scott Berkun design and usability essays

Chapter 11: Calculating Conversion

eMarketing Magazine
Wharton School
Iconocast
Macys.com search success InternetWeek Week article
Mercado Software's IntuiFind 4
Which Visits Lead To Purchases? paper by Wendy Moe and Peter Fader
The Atlas Institute
Vividence
Organic
Software Engineering Institute at Carnegie Mellon University
Genalytics
Evolution of Online Advertising Metrics from DMT's Atlas Institute
e-consultancy
UK Net Marketing email list
VARarStreet

Chapter 12: Maximizing Customer Information: The Personalization Continuum

Lenskold Marketing Group
Patricia Seybold Group
Visitor Segmentation article by Cliff Allen
SRI's VALS consumer segmentation system
Study of response by different surfing types from BYU Marriott School of Management
Clockworx
BroadVison
PQ: The Personalization Quotient of a Website
PeopleLink
McKinsey & Company
Jupiter Media Metrix
eLoyalty
Database Marketing article by Arthur Hughes of M\S Database Marketing
NetScore
Asia Internet Report No. 6, June 2001
Peppers & Rogers Group
Silvon Software

Chapter 13: Measuring The Value of Online Customer Service

Jupiter Media Metrix
National Quality Research Center at the University of Michigan Business School
American Society for Quality
CFI Group
Banter
Benchmark Portal
PeopleMetrics
QUIQ, Inc
Modalis Research Technologies
Intuitive Systems
Gomez
Insights for Action

Chapter 14: Field Studies

Vividence
Keylime
Giga Information Group

Chapter 15: Making It Work by Bringing It All Together

Archer Decision Sciences
MuchoInfo
Audit It
Web Credibility Research at Stanford
Shop.org
The National Retail Federation
Visual Insights
Keeping Score: Using the Right Metrics to Drive World-Class Performance