A rose by any name should still be easy to buy. A few florist sites get taken for a test drive.
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Coke, no Pepsi
Blending online and offline marketing is a great way to reach customers. But beware of typos! And your winners better win something! When online and offline marketing blending goes bad, it tastes awful.
CompUSA Site Review
It looks like a retail site, and quacks like a retail site, but it doesn’t waddle worth a damn. Poor navigation makes CompUSA’s Web site a frustrating experience.
Customer Interface: Flash is Trash
Forget the spinning logos and blinking links. Real people want real information and fast. Have you looked at the Yahoo home page? It was gray. Why would the world’s busiest Web site have a boring gray background?
Customer Interface: Multidimensional Marketing
Do Web-based 3-D tools have a place in the marketing department? It will be interesting to see whether these new tools increase sales or merely entertain the crowd around a booth at trade shows.
Drag Net
Big Brother Bank is watching–but needs a new prescription. Their approach to the World Wide Web is missing one critical element: They’re not taking it seriously.
Jim Sterne is the Founder of the eMetrics Marketing Optimization Summit
Jim Sterne is the Founding President and current Chairman of the Digital Analytics Association
