Service companies need a touch of ingenuity to make the Web work for them. It may be more difficult to sell services than content online, but the Web can be used to develop an impressive public face.
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Missing The Point
Interactivity is the new magic the World Wide Web brings to the marketing mix. It’s a crime to ignore the possibilities. Think about using the Web as an information gathering tool. Start by watching the people who took the time to do it well.
Jim Sterne is the Founder of the eMetrics Marketing Optimization Summit
Jim Sterne is the Founding President and current Chairman of the Digital Analytics Association
