|
Web Metrics 
Proven Methods for
Measuring Web Site Success
These are the live links to all the sites mentioned
in the book. Yes, some of them will go bad over time,
but that's the nature of the Internet.
You'll just have to stay tuned for the second edition...
In the meantime, you may want to subscribe to a newsletter
all about e-metrics called Sterne Measures.
Chapter One:
The Web Is Great - Get Over It, Get on With It
Chapter Two:
Measuring Measurement
Chapter Three:
Raising the Flag, Convincing the Boss
Chapter Four:
Web Measurement Standards
Chapter Five:
Sawing Logs
Chapter 6:
How Good Are You at Making Noise?
Chapter 7:
How Good Are You at Buying Noise?
Chapter 8:
Measuring Web Site Performance - The Need for Speed
Chapter 9:
Calculating The Caliber of Content
Chapter 10:
Well-Marked Trails - Measuring Web Site Navigation
Chapter 11:
Calculating Conversion
Chapter 12:
Maximizing Customer Information: The Personalization Continuum
Chapter 13:
Measuring The Value of Online Customer Service
Chapter 14:
Field Studies
Chapter 15:
Making It Work by Bringing It All Together
|
