Steve Hill
Fine Line Communications

Hi Jim,

I was down in my local Tower Books the other day, looking for some CGI programming references, and spotted your book. To make a long story short, I could not put it down, and ended up buying it.

Now, I don't know if you meant to do this, but what you have produced here is not so much a book that was written by "marketers for marketers", but is more of a book written by marketers for commercial web developers! The insights are invaluable, the analysis of various commercial web sites are thorough. What this book is, essentially, is a blueprint of how to produce great commercial sites. I expect that most marketers would not know how to implement most of these techniques and concepts, although they can tell their developers what they want based on what you have told them, but any commercial developer can really benefit from what you have written. I know I have!

I've got dozens of manuals, stuffy programming tomes everywhere, and there are hundreds of books coming out every week about various micro-aspects of programming for the Internet. But nowhere have I ever seen a book like yours that provides such a good basis for, and discussion of, commercial WWW development principles.

Great job. I'm still reading it, and it will likely be a dog-eared tattered reference on my nearest shelf before long. This one looks like a real keeper, and I'm glad I found it. We have a couple of commercial sites coming up very soon, and your book will be right in the middle of things. Again, it's a great book...and I don't say that very often.

Regards,
Steve Hill
Fine Line Communications