Mac Artist/Mac Digest
January, 1996

If you can't get to the Harvard Business School, this is certainly the book you need to get your imagination running on the right track.

Jim Sterne comes from a marketing and sales background in the computer industry and is cofounder of Target Marketing of Santa Barbara which specializes in creating Internet marketing strategies, and he gives seminars. Jim Sterne knows what he is doing and knows how to communicate what he knows to his readers.

This is an outstanding book from which you will learn many things about the psychology and strategies of marketing and selling, with specific reference to the Web. At $24.95 list you are getting a fantastic education at a bargain price.

Do not go into marketing on the Web without reading this book!