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Sterne Measures
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One of MacWorld's Top Ten Internet Books .
You can do more damage than good if you market your products on the Net without a little Net sense. Sterne's book is a good place to start to understand
the hype, avoid the pitfalls that have plagued some unlucky Net pioneers, and
build a marketing plan for the Web. Sterne understands the net. He understands the culture of the community: what will fly and what won't. If you or your company want to be on the net, then you need this book. (If you are already on the Web, then this can give you a clear assessment of whether or not you are simply taking up bandwidth.)
NETTRAIN and Telecom Digest The insights are invaluable, the analysis of various commercial web sites are thorough. Any commercial developer can really benefit from what you have written. I know I have!
Steve Hill If you can't get to the Harvard Business School, this is certainly the book you need to get your imagination running on the right track. Do not go into marketing on the Web without reading this book!
Mac Artist/Mac Digest..... January, 1996 Jim was explaining electronic customer relationship management back in 1994 before most companies had heard of the Web. He has the unique grasp of business trends and technical possibilities necessary to make the most of the Web. Jim has stayed on target and ahead of the game, and is able to articulate his perspective on cultivating loyal and satisfied customers in the most accessible style."
Patty Seybold, Patricia Seybold Group http://www.psgroup.com
Nobody explains better than Jim Sterne the business implications of Internet marketing. He describes how to deal with the issues and take advantage of the opportunities without losing sight of a company's profitability, business model, and brand message.
Glenn Fleishman, moderator of the late Internet Marketing Discussion
List, former catalog manager at Amazon.com, freelance writer for The New
York Times http://www.glenns.org
Jim Sterne shows you how to use the Web as the most powerful marketing medium yet. It's really quite simple - except that all the rules are the exact opposite of most people's first intuitions based on old-media rules. Reading this book can easily save you from wasting $999,970 on building a bloated and useless website where the user's only click is on the Back button.
Dr. Jakob Nielsen, Web Usability Guru http://www.useit.com
If you had to stake your Internet marketing success on one guy, Jim would be that guy.
Eric Ward, NetPost http://www.netpost.com
Jim Sterne knows a lot more than the mere mechanics of web marketing. He deeply understands the new audience that is emerging in this medium -- its often counterintuitive motivations and passionate perspectives. You need a guide to more than pipes and wires here, and Sterne is a damn good choice."
Christopher Locke, Entropy Web Consulting http://www.rageboy.com/ewc
A classic in an industry where classics are rare, this is the most well-rounded tutorial on Web marketing ever written.
Kristin Zhivago, Marketing Technology http://www.zhivago.com
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