NETTRAIN and Telecom Digest
February, 1996
Robert M. Slade

Sterne understands the net. He understands the culture of the community: what will fly and what won't. He understands some psychology: how people react, what is interesting, what is boring and what is just too slow. He understands the technology: which functions are intrusive and which are requested.

This book gives a solid and non-technical guide to World Wide Web strategy and design. It does not attempt to teach you HTML, but provides a couple of recommendations to other books that do. There are plenty of examples throughout the text, but these are expertly analyzed for strengths and weaknesses rather than becoming a "gee, look at this!" list.

Sterne is *not* a starry-eyed dreamer. He presents the limits, costs and drawbacks of putting up a Web site. He also provides realistic advice on how to go about doing it. If you or your company want to be on the net, then you need this book. (If you are already on the Web, then this can give you a clear assessment of whether or not you are simply taking up bandwidth.)

Copyright Robert M. Slade, 1996