Most Requested Speaking Topics

Integrating the Internet Into Your Marketing Strategy
The 17 Silver Bullets You Can Implement in Two Days
Emetrics - Measuring Online Success
eCRM - Customer Colored Glasses
B2B - Marketing to Clients Instead of Customers
Customer Service on the Internet
The Business Side of Managing a Web Site

Integrating the Internet Into Your Marketing Strategy
The Web does not work in a vacuum. Your prospective customers also read magazines and watch television. Integrated marketing is the best way to get the best results out of a Web presence. Learn what the Web is best at in an overall marketing program.


The 17 Silver Bullets You Can Implement in Two Days
Seventeen out-of-the-clouds, feet-on-the-ground, actionable tips for Web success. This session dishes out the most practical, achievable, low cost, tried and true techniques for making your Web site work harder and smarter for your company. Breathtakingly simple to accomplish for companies large and small, these seventeen proven pointers will help you attract more traffic, turn browsers into buyers, increase loyalty, and lower costs.

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Emetrics - Measuring the Success of Your Online Efforts
You know your Web site is serving pages, but is it serving your business? How would you know? This session reveals the results of a survey of Web metrics at some of the largest and best-known sites on the Web. What do you measure? How do you act on the results? An eye-opener for anybody who has wondered about measuring the results of their labors.


eCRM - Customer Colored Glasses
So much has been written about online customer relationship management and how it will benefit the company - but what about the customer? Take a look at your eCRM efforts from the customer side of the screen and learn what attracts and keeps customers longer.


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B2B - Marketing to Clients Instead of Customers
Running a Web site for business clients is different that running a consumer site. You need to know what features are important and which are best ignored. Learn how to give your business customers the best Web experience in order to boost loyalty and retention.


Customer Service on the Internet
Attracting attention to your site and making the sale is great. But then what? Then you have to answer questions and solve problems. You have a Web site that offers solutions and personal contact. This presentation is a detailed look at how to give the best customer service to ensure they'll buy from you again and again.


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The Business Side of Managing a Web Site
Creating a Web site is a business management challenge as well as a technical and creative challenge. Lots of questions crop up, including: Who owns the Web site? Who is responsible for the content? How do changes get put into place? You'll come out of this session armed with the tools you need to make sense out of building and managing a corporate Web site from the business perspective.


Please contact Jim Sterne at (805) 965-3184 or jsterne@targeting.com to find out how his talents might help you achieve your marketing objectives.

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