Analytics Cohorts Code of Conduct
Participation in Analytics Cohorts requires adherence to the Analytics Cohorts Code of Conduct.
Lapses in decorum may be met with expulsion without refund; minor infractions with a warning, followed by potential expulsion for additional offenses. Conduct under consideration may occur during meetings, between members between meetings, and comments made in pubic/online.
Warnings and expulsions are the responsibility of Target Marketing of Santa Barbara and are final.
When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.
Violations may be reported in confidence to Jim Sterne, Target Marketing of Santa Barbara via phone or email.
Analytics Cohorts is a supportive environment. We prohibit discrimination, harassment, and bullying in any form – verbal, physical, or visual. Always show respect your fellow Cohort members.
The Analytics Cohorts program is made up of two, ninety-minute meetings per month. Members will make every effort to attend all meetings. Unexcused absences may result in expulsion without refund.
Last updated April 19, 2021
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Books by Jim Sterne
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Artificial Intelligence for Marketing: Practical Applications
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The Devil's Data Dictionary
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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Web Metrics: Proven Methods for Measuring Website Success
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
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Advanced Email Marketing
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.