Marketing Analytics Live Online
It's such an honor to be able to have a sit down with some of the most influential people in the digital analytics industry on my interview show: Marketing Analytics Live Online
So far:
Gary Angel shared how he applied digital analytics wisdom to in-store people-watching
Adam Greco talked about the Adobe Analytics implementation analysis tool he invented
Tim Wilson did a career recap, extoled his love of R and his love/hate with attribution
Andy Crestodina explained why his book: Content Chemistry needed yet another edition and how to really measure blog posts
June Dershewitz spoke about the joys of having influence without authority
Piyanka Jain focused on the various types of data literacy at various levels in an organization
Lea Pica told her motivational story (of course) about trying to get people to take action on her insights
Tom Davenport disclosed his Davenport's Law of Common Information and discussed the results of his CDO/CIO/CAO survey
Anil Batra deliberated on the life-span of an analytics implementation and what additional tools he'd like to see on the market
Elea Feit described the perils of AI, the power of analogies, and her Bayesian, Causal Inference book club.
Aurélie Pols and Cory Underwood discussed the policy and technical sides of online privacy
Sharon Flynn revealed that she keeps the dev tab open when shopping and her advice to her team members: You're Not Stupid, It's Hard.
Wil Reynolds explained his corporate culture philosophy and his dedication to giving back to the community.
Lee Feinberg reviewed charts, graphs, the tyranny of visualization software, and how visualization is another language
Jennifer Kunz proclaimed her love of detailed problem solving, and her best advice for anybody struggling with an Adobe Analytics implementation
And now available: Rand Fishkin spills the tea about the new video game he's working on and his hatred of incentives that drive analytics work and internal politics
Stay tuned next time to find out what drives Avinash Kaushik and where he's gone post-Google.
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Books by Jim Sterne
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Artificial Intelligence for Marketing: Practical Applications
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The Devil's Data Dictionary
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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Web Metrics: Proven Methods for Measuring Website Success
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
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Advanced Email Marketing
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.