Articles by Jim Sterne

Articles by Jim Sterne

How Generative AI Changes the Role of the Analyst - a conversation with Tom Davenport

How Generative AI Changes the Role of the Analyst - a conversation with Tom Davenport
By Jim Sterne on May 14, 2023 in Articles by Jim Sterne

Recently (Friday, May 05, 2023), Tom Davenport and I had a super interesting discussion about how Generative AI is changing what the analyst does for a living. This field is changing so fast that this conversation has a limited lifespan... so, I'm publishing it here. You'll be able to listen to the excitement in our voices when it gets posted to Data Driven Leaders Studio Public Conversations.

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Marketing Analytics Live Online

Marketing Analytics Live Online
By Jim Sterne on May 14, 2023 in Articles by Jim Sterne

It's such an honor to be able to have a sit down with some of the most influential people in the digital analytics industry on my interview show: Marketing Analytics Live Online https://marketinganalyticslive.com

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Real Growth, Not Hacking

Real Growth, Not Hacking
By Jim Sterne on Mar 25, 2021 in Articles by Jim Sterne

Growth hacking is all the rage but real growth comes from real work. Hard, well organized, carefully orchestrated work.

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Two Lessons About the Gift Economy

Two Lessons About the Gift Economy
By Jim Sterne on Jan 16, 2021 in Articles by Jim Sterne

Being forthcoming can seem scary - but it pays off.

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Digital Analysts Are Hard to Keep

Digital Analysts Are Hard to Keep
By Jim Sterne on Dec 02, 2020 in Articles by Jim Sterne

Digital Analysts Are Hard to Keep - Private Analytics Cohort Conversation 1.4

Catch them before they walk out.

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The Great Analytics Migration

The Great Analytics Migration
By Jim Sterne on Nov 10, 2020 in Articles by Jim Sterne

It seems work-from-home has generated new opportunities for analysts and the Great Analytics Migration has begun.

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Private Analytics Conversation 1.2

Private Analytics Conversation 1.2
By Jim Sterne on Oct 18, 2020 in Articles by Jim Sterne

Splitting data capture implementation from analytics, parsing Business Analytics, Customer Analytics, and Digital Analytics, Cookie consent implementation not so sweet, building a professional network, and 2020: the year of bad training data.

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You Totally Missed the First Analytics Cohort

You Totally Missed the First Analytics Cohort
By Jim Sterne on Sep 28, 2020 in Articles by Jim Sterne

Analytics Cohorts is a small, private conversation between consenting digital analysts. It's a safe space for talking about people, process, and sometimes technology. Careers, corporate relationships, fears, aspirations... it's a free-range exchange. This is a recap of the very first meeting of the very first Cohort.

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Where is Your Organization on the Marketing Data Literacy Spectrum?

Where is Your Organization on the Marketing Data Literacy Spectrum?
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror.

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Marketing Data Literacy Dimensions

Marketing Data Literacy Dimensions
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe.
I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate culture as running the gamut from anti-data to bleeding edge...

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6 Brand Musts for an AI World

6 Brand Musts for an AI World
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners?

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