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Marketing Data Literacy Dimensions

Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe. I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate culture as running the gamut from anti-data to bleeding edge. Tim posited that […]

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Jim Sterne’s Previous Presentations, 2018

June 12, 2018 MRIA 2018 Annual Conference, Vancouver, BC         June 4 – 7, 2018, Las Vegas Marketing Evolution World May 2, Tel Aviv All Things Digital       April 19, Detroit Data Driven Detroit Masters Conference         Wednesday, April 4, Las Vegas PBS TechCon       […]

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Jim Sterne’s Previous Presentations, 2017

November 30, 2017, Online Artificial Intelligence for Marketing: Getting Started An American Advertising Association Webinar November 16, 2017, Seattle Digital Analytics Association Symposium  November 14,  2017, Milan eMetrics  Summit, Milan November 13,  2017, Berlin eMetrics  Summit, Berlin   November 8, 2017, Denver Digital Analytics Association Chapter Event October 30, 2017, November 1, New York eMetrics Summit […]

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Jim Sterne’s Previous Presentations 2016

November 8 – 10, Berlin eMetrics  Summit, Berlin November 7, Milan eMetrics  Summit, Milan October 24 – 27, New York eMetrics  Summit, New York    October 12 – 13, London eMetrics Summit, London September 26-28 DA Hub Monterey, CA  September 13 DAA Symposium Boston June 20 -23 eMetrics Summit Chicago June 7-9 DA Hub London   Sunday, April 3 – Wednesday, April […]

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Jim Sterne’s Previous Presentations, 2015

Jim Sterne’s Previous Presentations, 2015

Tuesday, November 3 – Thursday, November 5, Berlin eMetrics  Summit, Berlin Wednesday, October 28 – Thursday, October 29, London eMetrics Summit, London Sunday, October 18 – Wednesday, October 21, New Orleans Media Analytics Summit           Sunday, September 27 – Thursday, October 1, Boston eMetrics  Summit, Boston Wednesday, September 9, Sydney Friday, September 11, Melbourne […]

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Trying To Buy A Rose Can Be Trying

A rose by any name should still be easy to buy. A few florist sites get taken for a test drive.

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Coke, no Pepsi

Blending online and offline marketing is a great way to reach customers. But beware of typos! And your winners better win something! When online and offline marketing blending goes bad, it tastes awful.

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What Makes People Click? – Targeting!

Chatting with Jim Sterne, author of “What Makes People Click – Advertising on the Web”, a leading expert on Internet marketing. Wanda Loskot asks Jim Sterne: Do you have a formula for successful targeting? What is the best way to get started?

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CompUSA Site Review

It looks like a retail site, and quacks like a retail site, but it doesn’t waddle worth a damn. Poor navigation makes CompUSA’s Web site a frustrating experience.

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Customer Interface: The Right Impression

Advertising online is a lot like advertising elsewhere: It’s easy to do poorly and hard to do well. A few tips on the latter. The first question any competent advertising or marketing executive asks when looking at the Internet is, Who is looking back?

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