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Doing What Matters on the Home Page

Designing a fabulous home page is incredibly simple. So how come hardly anybody does it well? What you must give users is, at minimum, what they have come to expect from other Web sites.

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Tune Up Time

You know when your server is serving pages, but do you know if your Web site is serving the company? If not, it’s time to find out. The first question to ask is: Are your Web projects as good for your customers as they are for management?

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Customer Interface: Customer-Colored Glasses

As the Web moves from something to be mastered to something with real business value, we revisit some fundamentals. Getting somebody’s attention on the Internet is harder than getting it just about anywhere else.

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Customer Interface: Losers Weepers

If your visitors can’t find it, they may decide they don’t really want it. What you can learn from companies who blew it and from those who are doing it well.

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Help Me If You Can

Gathering, analyzing and acting on customer information is an enormous task. There are no classes you can take on how to build a 21st century marketing powerhouse. Fortunately, you don’t have to do it alone.

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It Ain’t TV

How to build a Web site that will hold their attention. The marketing model on the Web is 180 degrees away from the broadcast norm. It is a pull medium, not a push medium.

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Are You playing to a Full House?

Internet surveys show one big, happy audience, but here’s what you really need to know about ‘Net demographics before bringing the curtain up on your Web site.

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Web Marketing Tips from Target Marketing

Jim Sterne answers the question: Is there stupid … dumb … bad marketing on the Web? How can you avoid the two most common mistakes made?

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