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Jim Sterne’s Previous Presentations, 2019

Jim Sterne’s Previous Presentations, 2019

  August 6-7, Chicago A Marketer’s Guide to Artificial Intelligence Two-Day Workshop Tuesday, July 16, Cleveland Marketing Artificial Intelligence Conference | MAICON Artificial Intelligence for Marketing Workshop June 17 – 20, Las Vegas Marketing Analytics Summit Friday, April 5, Bratislava Slovakia Slovak MeasureCamp Artificial Intelligence for Marketing Workshop Thursday, April 4, Zurich Data Science Meets […]

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Marketing Data Literacy Dimensions

Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe. I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate culture as running the gamut from anti-data to bleeding edge. Tim posited that […]

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Jim Sterne’s Previous Presentations, 2018

Saturday, December 1, Lima Peru Introduction to Artificial Intelligence for Marketing Workshop How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization How to Keep Your Job and Excel in a World of Machine Learning           November 13 – […]

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Jim Sterne’s Previous Presentations, 2017

November 30, 2017, Online Artificial Intelligence for Marketing: Getting Started An American Advertising Association Webinar November 16, 2017, Seattle Digital Analytics Association Symposium  November 14,  2017, Milan eMetrics  Summit, Milan November 13,  2017, Berlin eMetrics  Summit, Berlin   November 8, 2017, Denver Digital Analytics Association Chapter Event October 30, 2017, November 1, New York eMetrics Summit […]

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Jim Sterne’s Previous Presentations 2016

November 8 – 10, Berlin eMetrics  Summit, Berlin November 7, Milan eMetrics  Summit, Milan October 24 – 27, New York eMetrics  Summit, New York    October 12 – 13, London eMetrics Summit, London September 26-28 DA Hub Monterey, CA  September 13 DAA Symposium Boston June 20 -23 eMetrics Summit Chicago June 7-9 DA Hub London   Sunday, April 3 – Wednesday, April […]

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Jim Sterne’s Previous Presentations, 2015

Jim Sterne’s Previous Presentations, 2015

Tuesday, November 3 – Thursday, November 5, Berlin eMetrics  Summit, Berlin Wednesday, October 28 – Thursday, October 29, London eMetrics Summit, London Sunday, October 18 – Wednesday, October 21, New Orleans Media Analytics Summit           Sunday, September 27 – Thursday, October 1, Boston eMetrics  Summit, Boston Wednesday, September 9, Sydney Friday, September 11, Melbourne […]

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Trying To Buy A Rose Can Be Trying

A rose by any name should still be easy to buy. A few florist sites get taken for a test drive.

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Coke, no Pepsi

Blending online and offline marketing is a great way to reach customers. But beware of typos! And your winners better win something! When online and offline marketing blending goes bad, it tastes awful.

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What Makes People Click? – Targeting!

Chatting with Jim Sterne, author of “What Makes People Click – Advertising on the Web”, a leading expert on Internet marketing. Wanda Loskot asks Jim Sterne: Do you have a formula for successful targeting? What is the best way to get started?

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CompUSA Site Review

It looks like a retail site, and quacks like a retail site, but it doesn’t waddle worth a damn. Poor navigation makes CompUSA’s Web site a frustrating experience.

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