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Brand Central Station: What Makes A Winning Brand?

What’s the most important brand attribute? Speed? Flexibility? Friendliness? Try trust. It feels as if there are two primary emotions driving the Internet Zeitgeist. Fear, and impatience.

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In Praise of E-Mail

The Internet’s simplest app is also its most effective. OK, so how do you get several thousand people to agree to receive your message? And then get them to open it?

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Brand Central Station: Micro Branding – Multiple Personalities

You’ll need a different site for each brand. The question is: do you need a new site for every mood? When are multiple home pages necessary and when have you gone too far?

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Brand Central Station: Expressing Your Brand Through E-Mail

Be careful how you use your e-mail. It speaks volumes about you and your company. Chose a communication style that best suits your company and stick with it.

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Brand Central Station: Home (Page) is Where the Heart Is

Your homepage is your brand and usability testing reveals what you’re saying about yourself. First impressions are extremely important, make sure the message you want to convey is present.

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Brand Central Station: What is a Brand?

Every time a customer talks to you, buys from you, or even thinks about you…. branding happens. And on the Web your competitors are only a click away.

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