The internet experience doesn’t have to be soulless. Customers can still get that human touch. Online customer service benefits from live people manning the site.
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Customer Centric Company
Your web site should be about your customer not about your company. People coming to your home page should be able to tell at a glance what button they want to click on, because all of the buttons are about your customers.
Jim Sterne produces the Marketing Analytics Summit
Jim Sterne is the Founding President and Director Emeritus of the Digital Analytics Association
Jim Sterne’s Latest Book
Artificial Intelligence for Marketing: Practical ApplicationsAs impactful to marketing as the advent of computers, the Internet, social, and mobile.