The internet experience doesn’t have to be soulless. Customers can still get that human touch. Online customer service benefits from live people manning the site.
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Customer Centric Company
Your web site should be about your customer not about your company. People coming to your home page should be able to tell at a glance what button they want to click on, because all of the buttons are about your customers.
Jim Sterne produces the Marketing Evolution Experience
Jim Sterne is the Founding President and current Chairman of the Digital Analytics Association
Jim Sterne’s Latest Book
Artificial Intelligence for Marketing: Practical ApplicationsThe biggest change to marketing since the Internet