Advertising online is a lot like advertising elsewhere: It’s easy to do poorly and hard to do well. A few tips on the latter. The first question any competent advertising or marketing executive asks when looking at the Internet is, Who is looking back?
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Customer Interface: The Right Impression
by Jim on 01. Nov, 2000 in Driving Traffic: Online Advertising
Customer Interface: Stacking the Deck
by Jim on 01. Dec, 1997 in Driving Traffic: Online Advertising
As Web searching grows ever-more complicated, winning the search-engine game requires keeping a few tricks up your sleeve
Customer Interface: An Ad of One’s Own
by Jim on 01. Jul, 1997 in Driving Traffic: Online Advertising
Infoseek’s cutting-edge technology delivers ads to the most receptive eyeballs. Giving users an ad that people similar to them have clicked on dramatically improves the chance that they will click on it too.
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