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Customer Interface: The Right Impression

Advertising online is a lot like advertising elsewhere: It’s easy to do poorly and hard to do well. A few tips on the latter. The first question any competent advertising or marketing executive asks when looking at the Internet is, Who is looking back?

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Customer Interface: Stacking the Deck

As Web searching grows ever-more complicated, winning the search-engine game requires keeping a few tricks up your sleeve

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Customer Interface: An Ad of One’s Own

Infoseek’s cutting-edge technology delivers ads to the most receptive eyeballs. Giving users an ad that people similar to them have clicked on dramatically improves the chance that they will click on it too.

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