Advertising online is a lot like advertising elsewhere: It’s easy to do poorly and hard to do well. A few tips on the latter. The first question any competent advertising or marketing executive asks when looking at the Internet is, Who is looking back?
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Customer Interface: Stacking the Deck
As Web searching grows ever-more complicated, winning the search-engine game requires keeping a few tricks up your sleeve
Customer Interface: An Ad of One’s Own
Infoseek’s cutting-edge technology delivers ads to the most receptive eyeballs. Giving users an ad that people similar to them have clicked on dramatically improves the chance that they will click on it too.
Jim Sterne produces the Marketing Analytics Summit
Jim Sterne is the Founding President and Director Emeritus of the Digital Analytics Association
Jim Sterne’s Latest Book
Artificial Intelligence for Marketing: Practical ApplicationsAs impactful to marketing as the advent of computers, the Internet, social, and mobile.