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Getting Web Funding

Just because it makes sense, doesn’t mean you’ll get the resources. Gather the deep thinkers at your company together with the upper echelon and have them chat about the shift in global communications. Have them consider the what-ifs instead of the why-nots.

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Customer Interface: Building Bridges

The marketing department and the information services department need to bury the hatchet to work together on the Web. It starts with common goals and a willingness for each group to imagine themselves in the other’s shoes.

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Customer Interface: Go Long

The pace of technological change makes planning for the long term more difficult – and more important. Only when a company knows what business it’s in can its executives look down the road and form a coherent strategic plan.

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Customer Interface: Easy Doesn’t It

Sure, you can take it slow when it comes to the Web. But the only thing coming to those who wait is likely to be anonymity. The absorbing question is whether it is better to be first or best.

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Hold Onto That Turf

The battle for control of the company’s Web site has begun, and information services organizations that don’t make themselves indispensable fast, risk being pushed to the sidelines. Here’s how you can actually help the marauding marketing mob and earn their gratitude, their affection and their budget.

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