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Personalization and Privacy in Perspective

Worried about privacy? You should be. Worried about how to use personalization? No problem: Respect the customer. The fact is, if you treat people with respect, you can sell them more stuff.

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Customer Interface: Getting Personal

If you’re really after loyalty, you’ll make your Web site over– one customer at a time. Using cookies to recognize your visitors can bring that personal touch and added value.

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