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What Makes People Click? – Targeting!

Chatting with Jim Sterne, author of “What Makes People Click – Advertising on the Web”, a leading expert on Internet marketing. Wanda Loskot asks Jim Sterne: Do you have a formula for successful targeting? What is the best way to get started?

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At Your Service

Service companies need a touch of ingenuity to make the Web work for them. It may be more difficult to sell services than content online, but the Web can be used to develop an impressive public face.

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A Fine and Private Page

You don’t need to book an expensive extranet to give site visitors rooms of their own. Instead, create Web pages with addresses given only to those who need to know.

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Doing What Matters on the Home Page

Designing a fabulous home page is incredibly simple. So how come hardly anybody does it well? What you must give users is, at minimum, what they have come to expect from other Web sites.

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