CONSULTING
Jim Sterne helps:
Companies become more data savvy
Individuals take the next step in their career
Vendors communicate their value preposition
The Digital Analytics industry move forward
Data Literacy
IIn 1994, Jim turned all of his attention to the Internet with the sole purpose of helping companies use the Web to best advantage.
In 2000, Jim focused on digital analytics as a way to improve the customer experience and increase the return on effort for marekting.
In 2022, Jim appliled his deep knowledge of the application of Machine Learning to the then newest disruptor: generative AI.
Jim works with your team to figure out what you’re trying to accomplish in light of what’s possible online, what your competitors are doing, what your budget allows, and what your corporate politics can abide.
Whether you are looking to improve your analytics capabilities, understand how to leverage AI and Machine Learning, or are looking for personal career mentoring, call Jim at 805-403-4075 or send an email to discuss.
Seminars and Workshops
Book Jim for a half-day or full-day seminar about online marketing, measurement, or social media for public or corporate education.
Seminar Subject Matter:
- Adopting Generative AI into the Enterprise
- Generative AI: a Bicyle for the Imagination
- Intro to AI and Machine Learning for Marketing
- Measuring the Success of Your Website
- The Art of Analytics
Jim thrives on understanding your software or service well enough to enlighten others. With nore than a dozen books and white papers under his belt, Jim has become adept at communicating just enough to make people feel comfortable, without drilling down into the obscure.
If your team is having trouble understanding how best to leverage technology, call Jim at 805-403-4075 or send an email to discuss.
Sterne Measures Newsletter
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Books by Jim Sterne
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.