Public Speaking
Jim Sterne’s presentations are thoughtful, informative, high energy, and tailored to your needs. Jim has thirty-five years of experience delivering keynotes, seminars, workshops and moderating panels and conferences.
In addition to his own Marketing Analytics Summit, Jim has spoken all over the world at Comdex, MIT Enterprise Business Forum, Sales Force Automation Conference, International Design Festival, Internet World, Inc. Magazine: High Return Marketing Strategies, eMetrics Summit, eXchange, Digital Analytics Hub, Measurecamp, Superweek, and has lectured at Harvard, MIT, Oxford, Stanford, UCLA, and USC.
Keynotes
The Keynote sets the tone at a public conference or a company meeting. Jim will work with you on the message you want to get across and the feeling you are trying to evoke in your audience.
Seminars
Book Jim for a half-day or full-day seminar about online marketing, measurement, or social media for public or corporate education.
Seminar Subject Matter:
- Measuring the Success of Your Website
- Social Media Metrics
- The Art of Analysis
- Intro to AI and Machine Learning for Marketing
- Generative AI and Marketing
- Generative AI and Analytics
- Generative AI - a New Way to Compute
Workshops
A full day of marketingmanagement training. To educate the old guard about the latest marketing tech and trends. Jim designs his workshops around what you need, when you need it.
- AI for Marketing Workshops
- Web Metrics Workshops
- Web Goals Workshops
- Bringing Generative AI Capabilities into Your Org
Jim is an engaging workshop leader and I would highly recommend sitting in for one of his workshops if you can! The collaborative and whiteboard style approach to the session really facilitated brainstorming and experimentation with the platform, letting us examine real business problems from angles we hadn't previously considered. We left with plenty of food for thought, and a strong desire for more experimentation on our end.
- Alexander Nachaj, Ph.D.,
Panel Moderator
Jim is a seasoned conference panel moderator who prepares speakers so they know what to expect. He interviews them to find the most compelling and potentially controversial hot buttons and prepares a list of questions to prime the pump and draw the audience into the action.
Conference Chair
Jim has also produced his own events since 1995 when he launched the Marekting on the Interent seminar series. He started the Marketing Analytics Summit back in 2002 (eMetrics Summit) which is still going strong today.
Audience Reaction
Very engaging talk, really enjoyed it
Jim was a very good speaker who gave a great high level overview of Generative AI and how we can begin to use it.
I learned quite a bit about what AI actually was and the need to fine tune the prompts to get better results
It was very informative and enlightening.
Jim's presentation was very insightful. It challenged me to view AI differently.
Jim's opening keynote was very informative and his questions prompted a lot of thought.
His presentation was an eye opener for me in terms of the evolution of AI and how best to deal with AI as a disruptor of the status quo.
Very informative and thought provoking!
Engaging.
Jim spoke on a level that all levels could understand. His presentation was well-presented with detail and good explanations and examples.
Honestly this covered most of what I wanted to/needed to know about AI and impacts to our careers. This could have been the only AI topic of conference, and I would have been satisfied.
Insightful, engaging & informative.
Very clear and informative.
He had a great presentation, good knowledge on the subject, and was engaging
It made the topic more interesting to me and shifted some of my session choices so I could learn more.
I liked how he explained the history of AI and how we got to where we are and where we are going
He knows :-)
Nice pace, good humor
Very well spoken and the content was relevant and clear.
Very interesting topic, great speaker, loved this and it helped me to think about what sessions on AI that I wanted to take over the next two and a half days.
Interesting and funny key note!
Engaging, relative content; fantastic speaker;
The presentation was great along with the content, I really liked how much take away I was able to get out of it to bring back to my teams about what LLMs really are.
Made it so simple to understand - I now get it!!!
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Books by Jim Sterne
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.