Jim Sterne Biographical Details

As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

His widely acclaimed book, World Wide Web Marketing (third edition ) was a groundbreaking look at commercial websites from the customer perspective. E-Mail Marketing (2000), What Makes People Click: Advertising on the Internet (1997) and Customer Service on the Internet, Second Edition (2000), continue to receive high marks. His latest works are Web Metrics: Proven Methods for Measuring Web Site Success and Advanced Email Marketing. Sterne’s books have been published in 14 languages around the world and have been used as text books in over 50 colleges and universities.

In his quest to achieve a more detailed understanding of the advances in Internet marketing, Sterne has written many white papers including “E-Metrics: Business Metrics For The New Economy” in conjunction with Net Genesis (www.netgen.com), May, 2000, “SelectSystem – Enterprise Personalization Software providing Predictive Software Solutions” for Mindwave Software (www.mindwavesoftware.com), April, 1998, and “What Makes A World Class Business To Business Web Site” for CommerceNet (www.commercenet.com), March, 1996.

Sterne has published an email newsletter called Sterne Measures, on web analytics, since 2002.

A figure of expertise in the online marketing community, Sterne has been interviewed by AOL, CNN, Compuserve, IDG’s Netscapeworld, and on the radio. He has been quoted in IndustryClick, “Let Them Lead” (Sheryl Nance-Nash, 2001) The Next Big Thing, “Apology Accepted” (Natalie Engler, 2001), E-Volve or Die.com: Thriving in the Internet Age Through E-Commerce Management (Mitchell Levy, 2001), NetMarketing, “How to do e-CRM” (Russel Shaw, April, 2000), Fast Company Magazine, “Guerillas In the Midst” (David Berry, January, 1999), ComputerWorld, “Online Marketing Tools can Create IT Disasters” (Julia King, November, 1999), the L.A. Times, “Net Growing as New Way to Pick Fruit” (Marc Ballon, October, 1999) and in The Street.com. Additionally, Sterne has been mentioned in Customer Revolution (Patty Seybold, March, 2001), Forbes, Best of The Web, “It’s a Snap” (Brandon Copple, July, 2000), Forbes Magazine, “Critical Mass: The Future of Internet Advertising” (Fall, 1999) and in the German magazine Horizont (May, 1999).

Jim Sterne is the recipient of the 1999 Tenagra Award for Internet Marketing for Excellence for Individual Contribution to Internet Marketing.

Sterne produces the Emetrics Summit in London and Santa Barbara which attract attendees and speakers from around the world. The success of this conference caused the founding of the Emetrics.org Web site and the Web Analytics Association with Sterne as a Founding Direct or..

Sterne’s consulting clients find him to be an energizing catalyst, spurring them to make the most of the Internet to increase sales and customer satisfaction, while lowering costs and employee turnover. His consulting practice focuses on helping his clients use the latest online tools for advertising, marketing, and customer service to best advantage. Companies which have turned to Jim Sterne for help with setting Internet goals, outlining a strategy, and creating cohesive Web game plans include:

Addison Wesley
BMC Software
Case Corporation
Fleishman Hillard
Freddie Mac
General Mills
Hewlett Packard
Johnson Wax
John Wiley & Sons
JC Penney
Levi Strauss
London Electricity
Medical Economics
Pfizer Pharmaceutical
Platinum Software (CA)
Sears, Roebuck
Silicon Graphics
Snap-on Incorporated
Sun Microsystems
Trans Union

Back in 1994 Jim Sterne produced the world’s first “Marketing on the Internet” seminar series. Today, he is an internationally known speaker on electronic marketing and customer interaction. He has lectured at the University of California, MIT, and Stanford, and has been the highest rated speaker at Internet World for 6 years in a row. In addition, Sterne is regularly asked to keynote at private conferences and run company-specific workshops.

Audiences come away from Jim Sterne’s engaging presentations with a clear idea of how to get the most out of a Web site and how to measure that success. “He inspires lightbulbs to go of in your head about what to do and how to do it in setting up a Web site. A really good goosebump inspiring class!” -Jim Jenkins, assistant manager – Marketing Communications, AT&T.

His most requested speaking topics are:

Integrating the Internet Into Your Marketing Strategy
The Web does not work in a vacuum. Your prospective customers also read magazines and watch television. Integrated marketing is the best way to get the best results out of a Web presence. Learn what the Web is best at in an overall marketing program.

The 17 Silver Bullets You Can Implement in Two Days
Seventeen out-of-the-clouds, feet-on-the-ground, actionable tips for Web success. This session dishes out the most practical, achievable, low cost, tried and true techniques for making your Web site work harder and smarter for your company. Breathtakingly simple to accomplish for companies large and small, these seventeen proven pointers will help you attract more traffic, turn browsers into buyers, increase loyalty, and lower costs.

E-Metrics – Business Metrics For The New Economy
You know your Web site is serving pages, but is it serving your business? How would you know? This session reveals the results of a survey of Web metrics at some of the largest and best-known sites on the Web. What do you measure? How do you act on the results? An eye-opener for anybody who has wondered about measuring the results of their labors.

eCRM – Customer Colored Glasses
So much has been written about online customer relationship management and how it will benefit the company – but what about the customer? Take a look at your eCRM efforts from the customer side of the screen and learn what attracts and keeps customers longer.

B2B – Marketing to Clients Instead of Customers
Running a Web site for business clients is different that running a consumer site. You need to know what features are important and which are best ignored. Learn how to give your business customers the best Web experience in order to boost loyalty and retention.

Customer Service on the Internet
Attracting attention to your site and making the sale is great. But then what? Then you have to answer questions and solve problems. You have a Web site that offers solutions and personal contact. This presentation is a detailed look at how to give the best customer service to ensure they’ll buy from you again and again.

The Business Side of Managing a Web Site
Creating a Web site is a business management challenge as well as a technical and creative challenge. Lots of questions crop up, including: Who owns the Web site? Who is responsible for the content? How do changes get put into place? You’ll come out of this session armed with the tools you need to make sense out of building and managing a corporate Web site from the business perspective.

Please contact Jim Sterne at (805) 965-3184 or jsterne@targeting.com to find out how his talents might help you achieve your marketing objectives.