Internet Marketing Books Resources
Artificial Intelligence for Marketing: Practical Applications
A straightforward, non-technical guide to the next major marketing tool, Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
The Devil's Data Dictionary
In this modern homage to Ambrose Bierce, Sterne tucks his tongue firmly in cheek and lets loose on an industry only Dilbert could love.
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
Web Metrics: Proven Methods for Measuring Website Success
Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web’s impact on the way we do business.
Advanced Email Marketing
Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you’re doing it well?
Sterne Measures Newsletter
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Books by Jim Sterne
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.