The Devil's Data Dictionary
Author: Jim Sterne
In this modern homage to Ambrose Bierce, Sterne tucks his tongue firmly in cheek and lets loose on an industry only Dilbert could love.
With a mix of wry humor and outlandish sarcasm Sterne hits the datarati upside the head with a well-worn humerus bone and puts the pun in pundit.
Lavishly illustrated by award-winning illustrator, Yevgenia Nayberg.
Entries in this devilish dictionary include:
- Algorithm: Regularly recurring remarks from the former U.S. V.P. who invented the Internet.
- Artificial Intelligence: Fourth cocktail.
- Big Data: Giga, tera, peta, exa, zetta, yotta, yadda, yadda.
- Correlation: Coincidence confidently mistaken for cause.
- Covariant: A dependent couple with the same deviation.
- ... and that's just through the C's.
Perfect for the data-obsessed - and that might just be YOU!
98.7% funny
- Ashley Friedlein, Econsultancy
Funny and in some cases probably true.
-Jeff Jonas, IBM Fellow
Jim has made data accessible to the masses since the dawn of the digital age. And now, he's making it funny. And, awesome.
-Avinash Kaushik, Google. Author, Web Analytics 2.0
All the fun you need is here, from A to W. Is that the definition of "missing data?
-Thomas H. Davenport, Distinguished Professor, Babson College, Author, Competing on Analytics and Big Data @ Work
A masterpiece . . . I laughed, I cried, I - apparently - completely misunderstood everything about data and analytics.
-Ben Gaines, Adobe
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Books by Jim Sterne
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.