World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
The bestselling guide to online marketing in a new, expanded edition.
Popular speaker and author Jim Sterne provides marketing and advertising professionals with a valuable how-to guide to succeed in today’s hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web’s impact on the way we do business.
Readers will find expert guidance on how to take advantage of Web marketing tools that have emerged since the Second Edition was published, including:
- Interactivity
- Affiliate marketing
- Using B2B technology to sell through resellers
- Wireless marketing
- eMetrics, or how to measure online marketing strategies
- Data mining techniques
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Books by Jim Sterne
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Artificial Intelligence for Marketing: Practical Applications
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The Devil's Data Dictionary
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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Web Metrics: Proven Methods for Measuring Website Success
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
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Advanced Email Marketing
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.