UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Big Data has made it cheaper to keep information than delete it. But what is its value to the user experience?
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.
If you’re looking for another tool for your toolbox above and beyond user testing and focus groups, or if you are responsible for improving customer experience in any way possible, then this presentation a great place to start. If you want to understand how insights can be gleaned from user data rather than just user feedback, you’ll find this session provides a framework for thinking about data that is creative rather than calculated.
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Books by Jim Sterne
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Artificial Intelligence for Marketing: Practical Applications
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The Devil's Data Dictionary
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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Web Metrics: Proven Methods for Measuring Website Success
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
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Advanced Email Marketing
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.