Jim Sterne

Recent Activity

The Great Analytics Migration
Tue, November 10, 2020
Analysts are starting to look for new opportunities
Private Analytics Conversation 1.2
Sun, October 18, 2020
This is a recap of the second Analytics Cohorts' private conversation about Digital Analytics
You Totally Missed the First Analytics Cohort
Mon, September 28, 2020
This is a recap of the first Analytics Cohorts' private conversation about Digital Analytics
Where is Your Organization on the Marketing Data Literacy Spectrum?
Thu, March 19, 2020
From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror.
Marketing Data Literacy Dimensions
Thu, March 19, 2020
Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe. I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate culture as running the gamut from anti-data to bleeding edge...
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