Book Reviews of Social Media Metrics: How to Measure and Optimize Your Marketing Investment

From the very first page, you will know you want to read this book.
– 800-CEO-READ
Jim Sterne’s Social Media Metrics will get you up to speed, benefit from your social media efforts instead of just talk, talk, talking, and be ready for what is on the horizon.

Crammed with examples from real-world companies for you to learn from
– David Meerman Scott
Far from an academic tome on regression analysis, this is a practical book packed with ideas you can apply to your business today.

Easy to read and covers virtually every social media metric
– Katie Delahaye Paine
Written … in a delightful, easy-to-read, conversational tone that has you grinning frequently and occasionally LOL.

Five Stars
– Daniel Waisberg
This is the first book in this arena and it is a game changer for companies looking to increase their social presence and profitability in any social media: forums, review sites, social networks, blogs, microblogs, and others.

An excellent job
– Debbie Hemley
Jim Sterne does an excellent job of laying out the current social media playing field in his book…(and) provides numerous examples and resources to further our understanding of metrics.