JUMP NYC 2013: Jim Sterne, Founder, The Digital Analytics Association

Almost 1,000 marketers attended the Metropolitan Pavilion in New York for Econsultancy’s JUMP 2013 event. We had a chance to speak to Jim Sterne, Founder, of The Digital Analytics Association, who gave us a couple tips for marketers.

The agenda for the multichannel conference included speakers from the DAA, Nokia, The Economist, L’Occitane, and VEVO and some great sponsors like IBM, Exact Target, ReturnPath, CrownPeak, and Zmags.