UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA

Big Data has made it cheaper to keep information than delete it. But wha/t is its value to the user experience? Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how determine if you’re working with a great analyst.who should attend If you’re looking for another tool for your toolbox above and beyond user testing and focus groups, or if you are responsible for improving customer experience in any way possible, then this presentation a great place to start. If you want to understand how insights can be gleaned from user data rather than just user feedback, you’ll find this session provides a framework for thinking about data that is creative rather than calculated.