Web Goals Realignment Workshop

You know your Web site is serving pages, but is it serving your company?

  • Times have changed
  • Your goals have changed
  • Your Web site has not

It’s more important than ever to get the most return out of the investments you’ve already made.

Why a Workshop?

A one-day, Realign Your Web Site Workshop with Jim Sterne will review your goals and refocus your efforts. It will help you find economically, technically, and politically feasible ways to reorient your site.

A workshop is a little lecture, and a lot of work. A one-day, Realign Your Web Site Workshop with Jim Sterne is not a pre-packaged set of PowerPoint slides shown by a motivational speaker. It’s an exploration of how well your Web site is helping your company reach its goals.

The Quick Details

Duration: One day
Location: Your office or an off-site location near you
Workshop size: Limited to 15
Goal: To be discussed and agreed to in advance

The Philosophy

Turn of the century ideas about unlimited growth, the new economy and branding-before-profits have given way to three imperatives:

  • Increase revenues
  • Lower costs
  • Increase customer satisfaction.

Who Should Participate?

This workshop is for all the people whose success depends on the Web working well, with clear-cut goals. A cross-section of participants is critical to ensure that a wide variety of goals are considered, that realistic goals are prioritized and that proper expectations are established.

Participants in previous workshops have been managers, directors, general managers, managing directors, vice presidents, and chief marketing officers. Their responsibilities have covered strategic planning, eMarketing, user experience, eBusiness, marketing, online communications, corporate brand management, Internet operations, site development, networking management, information services, business intelligence, Web analytics, and product management.

What Will We Accomplish?

A one-day, Realign Your Web Site Workshop with Jim Sterne will:

1. Re-examine your priorities and reset expectations
2. Identify the quickest ways to leverage current assets
3. Select and prioritize the metrics projects that will:

  • Make the biggest difference
  • In the shortest time
  • At the least cost


  • 8:30
  • Welcome & Agenda
    What we are here to accomplish
    Introductions – personal goals
  • 9:00
  • Internet Possibilities: Real Possibilities
    The Limitless Possibilities
  • 9:15
  • Brainstorming Potential Online Goals
  • 10:15
  • Break
  • 10:30
  • Company- and Customer-Oriented Goals
  • 12:00
  • Lunch
  • 1:00
  • Current Corporate Goals
    Synchronizing new ideas with corporate direction
  • 1:15
  • Prioritizing Goals
    Which projects will make the biggest difference
    In the shortest time
    At the least cost
  • 2:30
  • Setting Realistic Expectations
    Recognizing limited resources
    Keeping goals realistic and achievable
  • 3:00
  • Break
  • 3:15
  • Getting Tactical: Setting Milestones
    Roles & responsibilities
    Creating a timeline
  • 4:00
  • Assign Responsibilities and Establish Timeline
  • 4:30
  • Communication Plan
    Spreading the word
    Getting buy-in
  • 5:00
  • Close

Jim Sterne

Jim Sterne produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs.

Sterne focuses his twenty five years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written six books including:

  • World Wide Web Marketing, 3rd Edition
  • Customer Service on the Internet, 2nd Edition
  • What Makes People Click: Advertising on the Internet
  • E-Mail Marketing
  • Web Metrics: Proven Methods for Measuring Web Site Success and
  • Advanced Email Marketing

With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online. Sterne is the producer of the annual Emetrics Summit and is the Founding President of the Web Analytics Association.

Contact Target Marketing for more information
Phone: 805-965-3184
Fax: 805-965-8687
Email: Jim Sterne jsterne@targeting.com