Books by Jim Sterne

Click on a book cover below to learn more.

(Many more at Amazon.com)

Artificial Intelligence for Marketing: Practical Applications
Published August, 2017

How to work with data scientists.

How to work with data scientists.

A marketer’s look at how artificial intelligence and machine learning are going to change our business. Read this one to find out how your job and life are about to change as much as the advent of the Internet.

A straightforward, non-technical guide to the next major marketing tool

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company’s marketing strategy, and teach you how to use it most effectively.

Devils Data Dictionary

Devils Data Dictionary

 

 

 

 

This one’s funny…. really.
Check out the
Devils Data Dictionary website
and buy it on Amazon.

 


Social Media Metrics

Web Metrics

Advanced Email Marketing
World Wide Web Marketing
World Wide Web Marketing