Books By Jim Sterne

Social Media Metrics
How to Measure and Optimize Your Marketing Investment

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, this book is all about measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

• Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
• How to leverage the time and effort you invest in social media
• How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Web Metrics    
Proven Methods for Measuring Web Site Success
The singular goal of this book is to give you the broad scope of Web metrics possibilities. It's intended to be a guide through the labyrinth of viable measurement methods so that you can determine what you wish to measure, and what you are technically, economically, and politically able to measure. For those who have already purchased the Web Metrics, here is a list of the links to sites mentioned in the book.

World Wide Web Marketing    
3rd edition
The only marketing book businesses need to take full advantage of the Internet is back--and it's better than ever. This book fuses classic Web marketing strategies with the latest available technologies.

Customer Service on the Internet:    
2nd edition
Customer Support, Direct Marketing, and Up-Selling
From managing your corporate image to answering customer questions to organizing the information and making it readily available to prospects, this book explores both the technical and strategic issues of tapping into the very latest Web customer service methods.

What Makes People Click:    
Advertising on the Web
This book is a start-to-finish resource for maximizing the power of Web economics on your bottom line. Learn how to attract your target market's attention and keep them coming back. Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.

Email Marketing:    
Using Email to Reach Your Target Audience
and Build Customer Relationships
If email is the most powerful tool for marketing, for branding, for direct response, and for building customer relationships then why is so much of the email you get so bad? Because it's so cheap, and so easy, and reaching everybody on the Internet is as simple as hitting the Send button.

This book walks you through targeting, creating, measuring and succeeding with email marketing while avoiding anything that might be considered spam.