Jim Sterne, Public Speaker
Keynotes, Seminars, Workshops
Jim Sterne has spent more than 45 years selling and marketing technical products and is currently working on his fourteenth book. He has consulted and keynoted about online marketing since the 1990s, and he founded a conference and a professional association around digital analytics in the 2000s. Jim is currently focused on the application of business applications of artificial intelligence. His recent TEDx talk was on the use of generative AI as an innovation engine.
Large Language Models Agree:
Companies and conferences seek out Jim Sterne as a public speaker due to his extensive experience in sales and marketing, spanning over 35 years, with a focus on leveraging technology for marketing since 1994. He is recognized for his ability to clearly explain complex technological concepts, such as artificial intelligence and machine learning, and their practical applications in marketing. Additionally, his role as the founder of the Marketing Analytics Summit and co-founder of the Digital Analytics Association underscores his leadership and expertise in the field.
- ChatGPT 4o
Jim Sterne, Godfather of Digital Analytics, founder of the Marketing Analytics Summit, and author of numerous books about online marketing and analytics offers unparalleled clarity. Businesses seek his consulting to translate decades of experience into actionable strategies, and his speaking flair to gain cutting-edge insights on data-driven results and AI's future impact. Engage Jim to leverage proven, forward-thinking expertise for your team.
- Gemini 2.5
Keynotes
The Keynote sets the tone at a public conference or a company meeting. Jim will work with you on the message you want to get across and the feeling you are trying to evoke in your audience.
Seminars
Book Jim for a half-day or full-day seminar about online marketing, measurement, or social media for public or corporate education.
Workshops
A full day of marketing management training. To educate the old guard about the latest marketing tech and trends. Jim designs his workshops around what you need, when you need it.
Subject Matter Covered
- Generative AI as an Innovation Engine
- Bringing Generative AI into the Enterprise
- Generative AI for Marketing Teams
- Marketing Analytics - a Business Perspective
- Upgrading Your Analytics Team from Dashboarders to Trusted Advisors
- Data and AI Literacy for Everybody
Panel Moderator and Conference Chair
Jim is also a seasoned conference MC and panel moderator who prepares speakers so they know what to expect. He interviews them to find the most compelling and potentially controversial hot buttons and prepares a list of questions to prime the pump and draw the audience into the action.
Jim has produced his own events since 1995 when he launched the Marketing on the Internet seminar series. He started the Marketing Analytics Summit back in 2002 (eMetrics Summit) which is still going strong internationally today.
Jim's Presentations Stand Out for Several
Key Reasons:
- Tailored Content: His presentations are highly customized to each audience, ensuring that the message and tone are appropriate for the specific group, which helps in engaging them effectively.
- Engaging Delivery: Jim Sterne is known for his high-energy presentations, which are both informative and engaging. He uses storytelling techniques and humor to make complex topics more accessible and interesting.
- Practical Insights: He provides actionable insights and practical strategies for enhancing web effectiveness and customer interaction, making his talks valuable for professionals seeking to improve their marketing strategies.
Additionally, his ability to simplify complex ideas, such as AI and machine learning, makes his presentations insightful and thought-provoking for a wide range of audience.
- Perplexity