Articles

Articles by Jim Sterne

The Great Analytics Migration

The Great Analytics Migration
By Jim Sterne on Nov 10, 2020 in Articles by Jim Sterne

It seems work-from-home has generated new opportunities for analysts and the Great Analytics Migration has begun.

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Private Analytics Conversation 1.2

Private Analytics Conversation 1.2
By Jim Sterne on Oct 18, 2020 in Articles by Jim Sterne

Splitting data capture implementation from analytics, parsing Business Analytics, Customer Analytics, and Digital Analytics, Cookie consent implementation not so sweet, building a professional network, and 2020: the year of bad training data.

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You Totally Missed the First Analytics Cohort

You Totally Missed the First Analytics Cohort
By Jim Sterne on Sep 28, 2020 in Articles by Jim Sterne

Analytics Cohorts is a small, private conversation between consenting digital analysts. It's a safe space for talking about people, process, and sometimes technology. Careers, corporate relationships, fears, aspirations... it's a free-range exchange. This is a recap of the very first meeting of the very first Cohort.

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Where is Your Organization on the Marketing Data Literacy Spectrum?

Where is Your Organization on the Marketing Data Literacy Spectrum?
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror.

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Marketing Data Literacy Dimensions

Marketing Data Literacy Dimensions
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe.
I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate culture as running the gamut from anti-data to bleeding edge...

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6 Brand Musts for an AI World

6 Brand Musts for an AI World
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners?

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