Articles by Jim Sterne

Articles by Jim Sterne

Where is Your Organization on the Marketing Data Literacy Spectrum?

Where is Your Organization on the Marketing Data Literacy Spectrum?
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror.

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Marketing Data Literacy Dimensions

Marketing Data Literacy Dimensions
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe.
I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate culture as running the gamut from anti-data to bleeding edge...

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6 Brand Musts for an AI World

6 Brand Musts for an AI World
By Jim Sterne on Mar 19, 2020 in Articles by Jim Sterne

What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners?

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