Read Jim's Articles
Dive into Jim’s articles for deep domain expertise and to stay current on insights shaping business today. With over four decades dedicated to translating complex technology into practical applications, Jim will keep you informed and ahead of the curve with thought provoking commentary rather than the news of the day. Explore these writings, considered essential reading for marketers navigating the onslaught of AI, and gain the clarity needed for what's now and what's next.
10 Pieces of Advice for Job Hunters
As a professional mentor, I have often had occasion to offer up advice to those who are thinking about or are actively looking for a new position. As a professional mentor, I adhere strictly to Chatham House Rule. When a…
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Generative Business Process Renovation – We’ve seen this movie before
Some of the hype about Generative AI is well deserved and its impact isn’t over horizon – more like the middle of next week. Fortunately, we have some familiar scenarios to look back on to keep the rug from getting…
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Whose Values Should be Ingrained in Algorithms?
Originally published in Journal of AI, Robotics & Workplace Automation All tools can be used for good or ill. AI is such a robust tool that attention must be paid to the ways it can be intentionally misused. Bad actors…
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Jim Sterne’s greatest Hits
Since the advent of Machine Learning and now Generative AI, I’ve been pouring my heart out to the either. Here’s a quick index of my views on the Internet, data, and AI. Artificial Intelligence for Marketing: Practical Applications (book 2017)…
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Enterprise Adoption of GenAI Capabilities: a Playbook
In 2017, I wrote Artificial Intelligence for Marketing, Practical Applications about Machine Learning – what we now refer to as traditional AI. That book is a great primer for understanding AI, but it definitely needs an update. The update is…
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ChatGPT Data Wrangler, Things in Mirror are Closer than they Appear
You’re traveling through another dimension — a dimension not only of sight and sound but of mind. A journey into a wondrous land whose boundaries are that of imagination. That’s a signpost up ahead: your next stop: the Twilight Zone!…
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What is the Cost of a Dashboard?
One note from the first day of the Marketing Analytics Summit and this was just one workshop… What is the Cost of a Dashboard? “Hey, can your team whip up a quick dashboard that shows engagement by email segment for…
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Software Gets Truly Soft with Generative AI
In their post on May 12 (What every CEO should know about generative AI), a gaggle of McKinsey specialists included a section on “Changing the work of software engineering”. In it, they said (emphasis mine): The biggest part of a…
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How Generative AI Changes the Role of the Analyst – a conversation with Tom Davenport.
Recently (Friday, May 05, 2023), Tom Davenport and I had a super interesting discussion about how Generative AI is changing what the analyst does for a living. This field is changing so fast that this conversation has a limited lifespan……
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Marketing Analytics Live Online
It’s such an honor to be able to have a sit down with some of the most influential people in the digital analytics industry on my interview show: Marketing Analytics Live Online So far: Gary Angel shared how he applied digital…
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