Generative AI
Dive into Jim’s articles for deep domain expertise and to stay current on insights shaping business today. With over four decades dedicated to translating complex technology into practical applications, Jim will keep you informed and ahead of the curve with thought provoking commentary rather than the news of the day. Explore these writings, considered essential reading for marketers navigating the onslaught of AI, and gain the clarity needed for what's now and what's next.
Real Growth, Not Hacking – The Importance of Hard Work.
“You should write a book,” I told Felix Velarde when I finally understood what he was up to. Felix Velarde I took an instant liking to Felix five years ago while working with People-Centered Internet. He is humorous, massively intelligent, and self-deprecating by…
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Two Lessons About the Gift Economy
I received two lessons in the Gift Economy back in the mid 1990’s that have stuck with me ever since. Back when The Cluetrain Manifesto was new, the concept of the Gift Economy was hard to wrap one’s mind around. Today, it’s…
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Digital Analysts Are Hard to Keep
Digital Analysts Are Hard to Keep – Private Analytics Cohort Conversation 1.4 In my previous post, I covered The Great Analytics Migration describing how people were accustomed enough to working at home that they are starting to seek work elsewhere. This time,…
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The Great Analytics Migration
Analysts are starting to look for new opportunities Private Analytics Conversation 1.3 – the Great Analytics Migration The last Analytics Cohorts meeting was a good deal more personal than the others and, as such, there wasn’t much that was publishable. But what was publishable comes…
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Private Analytics Conversation 1.2
Analytics Cohorts meetings continue to be fascinating discussions about what’s on people’s minds at the moment, of the moment, and in the moment. The first session covered a lot of ground like The Job of being a Digital Analyst, how to…
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You Totally Missed the First Analytics Cohort
This is a recap of the first Analytics Cohorts’ private conversation about Digital Analytics You Totally Missed the First Analytics Cohort Unless, of course, that you were there and didn’t miss it – in which case you know who you are –…
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Where is Your Organization on the Marketing Data Literacy Spectrum?
From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to…
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Marketing Data Literacy Dimensions
Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe. I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate…
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6 Brand Musts for an AI World
What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners? Into a cocktail shaker, mix today’s focus on privacy, advances in machine learning and voice response systems, and consumers’ overwhelming desire for…
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