Jim Sterne: Speaker, Author, Consultant, Professional Explainer

Jim Sterne: Why Big Data has damaged digital analytics

MyCustomer.com caught up with Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association at the recent London leg of the eMetrics Summit.

Here, he tells MyC about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented.

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Videos by Jim Sterne