Articles by author: Jim Sterne
How Generative AI Changes the Role of the Analyst - a conversation with Tom Davenport
Recently (Friday, May 05, 2023), Tom Davenport and I had a super interesting discussion about how Generative AI is changing what the analyst does for a living. This field is changing so fast that this conversation has a limited lifespan... so, I'm publishing it here. You'll be able to listen to the excitement in our voices when it gets posted to Data Driven Leaders Studio Public Conversations.
Marketing Analytics Live Online
It's such an honor to be able to have a sit down with some of the most influential people in the digital analytics industry on my interview show: Marketing Analytics Live Online https://marketinganalyticslive.com
Real Growth, Not Hacking
Growth hacking is all the rage but real growth comes from real work. Hard, well organized, carefully orchestrated work.
Two Lessons About the Gift Economy
Digital Analysts Are Hard to Keep
Digital Analysts Are Hard to Keep - Private Analytics Cohort Conversation 1.4
Catch them before they walk out.
The Great Analytics Migration
It seems work-from-home has generated new opportunities for analysts and the Great Analytics Migration has begun.
Private Analytics Conversation 1.2
Splitting data capture implementation from analytics, parsing Business Analytics, Customer Analytics, and Digital Analytics, Cookie consent implementation not so sweet, building a professional network, and 2020: the year of bad training data.
You Totally Missed the First Analytics Cohort
Analytics Cohorts is a small, private conversation between consenting digital analysts. It's a safe space for talking about people, process, and sometimes technology. Careers, corporate relationships, fears, aspirations... it's a free-range exchange. This is a recap of the very first meeting of the very first Cohort.
Where is Your Organization on the Marketing Data Literacy Spectrum?
From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror.
Marketing Data Literacy Dimensions
Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to believe.
I had spelled out the Marketing Data Literacy Spectrum along a scale that denotes corporate culture as running the gamut from anti-data to bleeding edge...
Sterne Measures Newsletter
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Books by Jim Sterne
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Artificial Intelligence for Marketing: Practical Applications
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The Devil's Data Dictionary
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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Web Metrics: Proven Methods for Measuring Website Success
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
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Advanced Email Marketing
Videos by Jim Sterne
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Intro to Artificial Intelligence for Marketing
Jim Sterne gives keynotes and workshops to get marketing professionals up to speed on the language of AI and machine learning, and the skills they need to hone to work well with machines. -
“Einstein Was Wrong: Everything That Can be Counted Counts” – Jim Sterne, DAA
Recorded at SUPERWEEK 2016, February 2nd. SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry. -
Jim Sterne: Why Big Data has damaged digital analytics
Jim Sterne tells MyCustomer.com about how analytics has evolved, why Big Data has damaged the digital analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented. -
UX Poland 2015 Jim Sterne – AUGMENTING UX WITH DATA
Jim reviews what data can be collected and how useful it can be to improve customer response and satisfaction. From where they come from to what they look at to where they get frustrated, Jim points out the potential and also provides tips on how to determine if you’re working with a great analyst.